June 2020 we were interviewed for the magazine "Business-4-Business".
This is the result.
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Like many other entrepreneurs, Gerard du Buf saw his business largely go up in smoke when the corona crisis broke out. As a magical speaker, Gerard gives special lectures on personal leadership. In large and small venues, for large and small companies. We all know why all bookings were canceled from March. Whether Gerard panicked? On the contrary! Gerard: "A little spark of enthusiasm turned into a huge forest fire with international ambitions."
The energetic entrepreneur did not immediately see golden opportunities during the first crisis period, of course not. "I had just had a whole new set built for my lectures, I used that set for the first time in February. Very cool, the reactions were positive. And unfortunately that was also the last time I was on stage with it. Anyway, I assume it will be used again someday. I don't panic easily, not now either. I kind of have a basic confidence that everything will be fine organically. That does not mean that it will come naturally to me, I have to put energy into it, see opportunities and respond to them. "
Gift of wonder"At the beginning of the corona crisis it was the daughter of an acquaintance's birthday. Obviously, that could not be celebrated in a big way, but we thought it would be fun to give her a little magical magic show online live. As a magician, I consider it a privilege every time to give the gift of wonder. In my lectures I use magic tricks to clarify a deeper message. I have specialized in this over the years; magical lectures, where I bring practical information with entertainment. Anyway, that birthday girl, she was at the door two days later with a beautiful drawing as a thank you. The parents were also very enthusiastic and that triggered me tremendously, I immediately wondered whether this idea could be applied commercially. "
Lift everyone up"A seed had been planted. Not much later I was in a video meeting at a company where I was hired as a consultant and trainer. I do that too, in addition to the magical lectures. During that online meeting we all reflected on the promotion of four colleagues. I thought that that beautiful moment did not come out well enough. There were, of course, congratulations, but the next agenda item was quickly touched upon. And by… The seed in my head continued to grow. Because how nice would it be if such a moment really gets the attention it deserves? Especially in an online meeting. Just lift everyone and really put those involved in the limelight in a special way! "
Energy guzzlers or givers?"The little spark flared up even further and has become quite a fire haha. Working from home, online meetings… the world has changed and I am convinced that certain things are permanent, such as online meetings. Because let's face it, there are many benefits. Less travel time, for example, saves time for everyone, but is also very good for the environment. On the other hand, like everyone else, I have found that online meetings drain energy. People are getting tired of it. And that can improve! With the Online Energizers offer you are guaranteed to meet more effectively online. More effective and more fun! "
First the Netherlands, then the world"How should you envision that? With the Online Energizers you make boring and annoying online meetings more attractive. Exciting, fun and therefore more efficient. We offer the Energizers on a website, where you can choose between Energizers from 15 minutes to more than an hour. And you can choose from different categories. A short magical Energizer or a full magic show for a surprising energy boost. Or you choose a professional speaker, trainer or coach who focuses on the personal development of the participants. Or you go for a more active break with the sports or game Energizers. Sitting in a chair all day and staring at the screen is no good for anyone! Either way, you can choose an Energizer that suits your team, the purpose of the meeting and your company. We are also working hard to add celebrities to the Energizers and will soon be adding professional facilitators for online meetings. We are expanding the range step by step. I have now claimed the domain names for OnlineEnergizers for all major languages and major countries. Country by country, we will be offering a range of suitable Online Energizers. We are really going to focus on the business online meeting world, a world that has been big and lasting since corona. But first in the Netherlands of course! "
Costs before profit
"The investment for this project is considerable, especially at a time when I have virtually no income from my magical lectures. But… I have built up a buffer for this, to invest if necessary. Money is by no means the most important thing in life, that's my strong conviction. Life is about time, that is the most valuable thing. And health of course. That may sound woolly, but it is not. Time with family, friends, acquaintances, for yourself, that is important. Entrepreneurship is taking risks and I understand that it can fail. But what I definitely want to avoid is that afterwards I regret not trying. This year Online Energizers is on the map in the Netherlands and in 2021 the range will be completed and we will start abroad. After 2021, this new concept must also start to pay off financially. "
Specialists when needed
"I have found specialists with experience in Van Boekel accountants and advisors. Two things that are important. Administration is not my specialty, so I like to leave that to them. When we moved to Bavel in 2004, we heard about Van Boekel and the first introductory meeting immediately felt good. So that choice was easy. As a self-employed person I do the quarterly declaration for the OB myself, because I want to keep a finger on the pulse financially. Leaving things to the specialists is good, but I also want to keep a grip myself. That is why we always take a critical look, but we also rely on the advice we receive. Ultimately, of course, you have to remain at the helm of your own company. This applies to your marketing, for example, but also to financial matters. Hire specialists where necessary, but remain in control. "
Thousands of hours
Over the years, Gerard specialized in various matters. Things that seem to come together naturally in the Online Energizers. With his energetic and at the same time calming appearance, he knows how to make a real connection with people. That, in combination with his training, (NLP) courses, deepening in positive psychology and thousands of flying hours, makes him a specialist in giving wonder. "Because I really think that is one of the most beautiful emotions. If you wonder, there are no worries and problems, then there is nothing for a while, except that wonder. Magic tricks and magical readings show that the seemingly impossible turns out to be possible after all, and so do many things in our daily life. Offline, but also online! "